Our Mission | Rare Carat

Rare Carat's mission is to demystify diamond buying with expert guidance and verified quality at competitive prices, creating a new standard of trust and confidence in fine jewelry retail.

What is Rare Carat?

Rare Carat is an American retailer specialized in diamond engagement rings and diamond jewelry. As a retailer, Rare Carat covers the whole value chain from shipping, logistics, payment processing (credit cards, BNPL financing…), to post-purchase services such as returns, resizings and exchanges. Founded in 2016, we have grown into one of the largest online diamond jewelry retailers in the United States over the past decade thanks to our competitive prices, our very high quality standards and our industry-recognized customer support team. Our low overhead (no physical stores) allows us to keep prices low, and our customer-first culture allows us to guarantee you’ll be satisfied.

Why do you do it?

We believe consumers deserve transparency while shopping for diamonds, and protection when buying them.

Our website, our policies and our services like the Rare Carat Report™ are built around these principles. We don’t care where you buy. We just care about helping you buy smart.

Our founder Ajay Anand is not from the diamond industry. He was just a regular guy who bought an engagement ring, and hated the process.

And we are passionate about making it easier for the next couples that have to go through it. Because it can be unnecessarily confusing and scary. You’ll find us online on chat both early in the morning and late at night, because we simply love what we do!. And reading about customers' positive experiences is what makes all our hard work worthwhile.

Who are you?

Rare Carat Inc is a US-based company bringing together expertise from across the diamond industry. Our team includes over one hundred GIA-trained Gemologists, several of whom have experience grading stones at the GIA itself. We complement this gem knowledge with data scientists and math PhDs who analyze diamond pricing and trends. Behind our website is a dedicated engineering team working hard to maximize your experience. All of this talent is guided by experienced business leaders, whose north star is customer satisfaction.

How does transparency make business sense?

We’re one of the luckiest companies in the world, because our interests align with yours.

The better job we do helping you buy intelligently, the more you tell your friends to use Rare Carat, the more valuable our company becomes.

Our strategy of having your back is paying off. After launching in just October 2016, we are incredibly grateful to already be on our way to be the trusted home for diamond buyers across America, powering over $100 million in diamond sales.

We got here by being independent, objective, and straightforward. And we plan to stick to the principles that got us here.

Is Rare Carat Legit?

Yep. We’re the real deal.

Imagine one of your best friends was a gemologist, another was a data scientist, and a third was a diamond jewelry seller. And imagine they committed to help you buy the best engagement ring, ethically and at the best price. That’s us!.

Try for yourself.

Run searches. Run Rare Carat Reports. Chat with our unbiased gemologists. Send them stones from third party sellers. In fact, talk to a friend who recently bought an engagement ring, because it’s likely they bought with us. You can also read the hundreds of reviews about us out there on the internet, and articles at the New York Post, Forbes, Tech Crunch, NPR, CNBC, USA Today, Glamour, The Telegraph, Slate, Refinery29 and many more.

And feel free to email our founder directly at ajay.a@rarecarat.com.