Our Mission
We're a search engine that helps anyone buy diamonds from any seller intelligently.
We also build tools like the Rare Carat Report™ to help you evaluate diamonds for sale by any seller using our AI and human expertise.
Additionally, our unbiased GIA-trained gemologists are around to have good-old fashioned human conversations about diamonds from any seller you are considering purchasing.
We believe consumers deserve transparency. And we believe jewelry sellers are tired of the lack of trust buyers have for them.
All of our products are built around this principle. We donât care where you buy. We just care about helping you buy smart.
Our founder is not from the diamond industry. He was just a regular guy who bought an engagement ring, and hated the process.
And we are passionate about making it easier for the next couples that have to go through it. Because it can be unnecessarily confusing and scary. Youâll find us online on chat both early in the morning and late at night, because we simply love what we do.
We have over a dozen GIA-trained Gemologists on staff, who have even graded stones at the GIA itself! We also have a PhD in the Sociology of Diamond Valuation. In addition, we have some brilliant data scientists and mathematics PhDs to help us analyze diamond pricing and trends. And of course there are all of our software engineers who write the code that powers the products you use here. And lastly we have some MBAs who try to keep our business running smoothly.
Meet our team here.
![Ajay Martim Apeksha](https://assets-rarecarat.s3.us-east-1.amazonaws.com/images/team/ajay-martim-apeksha-s.jpg)
Weâre one of the luckiest companies in the world, because our interests align with yours.
The better job we do helping you buy intelligently, the more you tell your friends to use Rare Carat, the more valuable our company becomes.
Our strategy of having your back is paying off. After launching in just October 2016, we are incredibly grateful to already be on our way to be the trusted home for diamond buyers across America, powering over $100 million in diamond sales.
We got here by being independent, objective, and straightforward. And we plan to stick to the principles that got us here.
Yep. Weâre the real deal.
Imagine one of your best friends was a gemologist and the other was a data scientist. And imagine they committed to help you buy an engagement ring, following you to every seller in town, and sitting on either side of you on the couch as you browse late at night.
Try for yourself.
Run searches. Run Rare Carat Reports. Chat with our unbiased gemologists. Send them stones from sellers we do not work with. Youâll come to experience what the tens of thousands of buyers weâve already helped have. In fact, talk to a friend who recently bought an engagement ring, because itâs likely they used us. You can also read the hundreds of reviews about us out there on the internet, and articles at Forbes, Tech Crunch, NPR, CNBC, USA Today, Glamour, The Telegraph, Slate, Refinery29 and many more.
And feel free to email our founder directly at ajay.a@rarecarat.com.
Our interests lie in your interests.
More information here.
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