The smarter way
to buy diamonds
Save up to 40% by shopping with AI price and quality scores.
Eternity rings
Create your pendant
What they’re saying about us
Shop diamonds by shape
Round
Oval
Cushion
Emerald
Princess
Radiant
Pear
Marquise
Asscher
Heart Shop jewelry
Earrings
Elevate your look with our stunning studs, hoops and drops
Bracelets
Sophisticated tennis, cuff, and bezel designs for every wrist
Necklaces
Elegant pendants and tennis necklaces for timeless style
All jewelry
Unforgettable jewelry to celebrate life's most precious moments
Shop diamonds by type
50,000+ couples have made us
America’s #1 diamond marketplace
America’s #1 diamond marketplace
Get $100 off
Stay up to date with exclusive deals, price alerts, gemologist tips, and more!
Minimum purchase required.
By signing up you agree to our Terms.